GENDER IS A BUSINESS IMPERATIVE THAT’S HERE TO STAY

We transform businesses and markets using a gender lens to drive change and growth.

Gender is a broad, multifaceted and often underestimated business lever.

BB.CO see the “issue” of gender as being full of new avenues and possibilities to strategically lean into.

Our consultancy specialises in identifying your unique business opportunities for all kinds of growth through the lens of gender.

Combining decades of experience with careful and forensic analysis of your data we support companies to unlock opportunities, defend existing markets, define strategies that support your vision and reach previously untapped audiences.

BB.CO are not your D,E&I partners - but we are here to complement DE&I work and move it to the next levels of turbo-charged growth.

Work with us to:

Boost Revenue:
Tap into diverse purchasing power, attract new
customers & increase sales.

Connect Deeply: Understand and cater to gender needs for strong and unwavering brand loyalty.

Stand Out: create
a unique value proposition and shine in a crowded marketplace.

Drive Innovation: Challenge categories,  stereotypes, spark creativity and innovate solutions that understand gender needs.

Build Reputation: Demonstrate inclusivity and social responsibility for improved
brand salience.

WE LIVE IN A GENDERED WORLD

For the past few decades, Western democratic societies have been striving for Gender Equality within their communities, workplaces, educational institutions and marketplaces.

In recent years, and in tandem with ESG expectations, Australia has witnessed an acceleration in the momentum of this pursuit.

Despite this, many sectors including education, still knowingly or unknowingly cling to outdated "heritage attitudes" regarding proactively addressing the need for gender equality markers to be reviewed.

CEOs, Leaders and Boards face pressure to lead with purpose and align with public opinion, evolving legislation and community expectations.

These drivers are…

3

KEY DRIVERS

  • SHIFTING PUBLIC OPINION
    Influenced by academia, politics, and media,  public sentiment is increasingly supportive of gender equality.

  • LEGISLATIVE
    Governments enact laws and policies such as pay gap reporting , gender equity policies and
    anti-discrimination laws in response to public demand.  These are seismic shifts towards actionable gender equality strategies.

  • TECHNOLOGY BOOM
    Technology is expediting and facilitating the evolution of communication and learning from AI, to personalised lessons and digital literacy all enabling a rapid environment of change.


Fill in the form below to find out how you can benefit from integrating Gender Intelligence in your business and category.